Everyone is doing it
I started looking up some popular authors and found pretty much all of them have a website. It includes a bit about them, their work, and what we can expect from them next. But it doesn’t just end there. Many authors such as Scott Westerfield and Patrick Rothfuss also have a blog. I started looking up some not-so-well-known authors and found a bunch of blogs too.
Make the content valuable
Some writers have a strictly work only blog. Others, like Neil Gaiman, will use their blog to let you have a glimpse into their life. The topics covered depend on you, but the most important thing is to include information about your work.
A way to get discovered
Blogs can also be a way for some writers to get discovered. Yes, it’s rare, but it does happen. Tavi Gevinson began her fashion blog at age 11. Now 15, she is one of the world’s most followed fashion bloggers and is in the regular company of the fashion industries elite.
Don't be afraid to show off
They are also a great tool to show your versatility. Non-fiction writing may be what pays your bills but if you have a burning passion for fiction then why not put some of it up on a blog? Or show off your photography skills? Whatever it may be, it’s important to give potential clients or employers something that represents your work if they go looking.
So come on, get blogging and get your work out there!